Yesterday, by coincidence, I saw a blog post by the famous Major General Luo Yuan, titled "The Constant Bugle". In this article,
mainly elaborated some of my thoughts and opinions on the main theme of the red movie "Gutian Bugle". In the article, Major General Luo Yuan pointed out:
"This film ("Gutian Bugle") has 3,600 shots, more than 8,000 officers and soldiers involved, and the red classic (movie) completed after more than 8 months of post-production, only 0.2% of the film. Some theaters have no schedules, and some theaters have only one person watching the movie. The audience looked at the empty theater and couldn't help but shed tears of grief and sighed, "It's really not worth the sacrifice for these people! "
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have two more touching words: "I want to ask one more question. Once there are difficulties, can these theater owners who fall into the eyes of money go to the battlefield?" Can children educated in this atmosphere sacrifice? "
01,
I remember I discussed this movie with someone a few days ago, but my friend looked confused: "I know the Gutian meeting, what is the Gutian bugle?" "In his eyes,
didn't even know that this was a movie that was being released. It can be seen that the attention was low. Such a movie was released quietly and the audience didn't know it.
Therefore, there is a reason for Major General Luo Yuan's grief. In modern society, due to the development of the fan economy, the current film industry and entertainment industry are mostly in a “market”-oriented circle. The
film is mainly created to make movies that audiences like to watch. Everyone has it. In my own opinion, more people go into the movie theaters, in fact, it is more leisure and entertainment, and there is no choice of a certain purpose.
and movies with commercial value are generally the first choice of most people, this category Most of the movies are well-known, and there are pain points and itching points that modern audiences pay attention to, which can resonate with them to a certain extent.
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There have been many patriotic movies in recent years, and there are indeed many movies on the street. There are also many singing triumphs, and the main theme movies have a market.
For example, two of the top five Chinese movies are red theme movies, 5.7 billion "Wolf Warriors 2", 3.6 billion "Red Sea Action" , All of them are on the top of the movie list, and they have been unparalleled in the main theme so far.
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In "Wolf Warriors 2," although there are not many patriotic shots, they are hidden in every detail throughout. In the movie, the final red flag and passport have elevated the patriotism of the film to a higher level, and can allow the audience to experience the fierce action fighting, realistic artistic beauty and the superb performance of the actors cheering and applauding.
The main theme of the film was promoted, and the audience was thrilled and enjoyed watching it. They felt that thirty yuan was worth it. This is a very successful main theme movie;
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When it comes to "Operation Red Sea", the whole process is tense Exciting war, although there are no major twists and turns in the plot, the most successful point of this play is the director’s skillful control of the whole process.
is tense and exciting from beginning to end. In the bloody scene, let We feel the cruelty of the war and the hero’s death. The success of the two films
is not accidental, thanks to the professionalism and dedication of the creative team from screenwriter to director, to post-production, awe of art, and audience Respect for the high-precision control of the film from the shell to the core.
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"Gutian Bugle" is a red theme movie, full of blood and flesh, in the movie, you can hear the loud bugle, watch The battle flag of hunting and hunting, feeling the tragic and heroic of the soldiers throwing their heads and sprinkling their blood, showed the greatness of the founding fathers of that era, and presented the 70th anniversary of the founding of the country. This is indeed very educational.
However, it is not in line with the modern audience. Psychological needs, the audience is also patriotic, but everyone chooses different ways. Some viewers of
think that I abide by the law and help others are also patriotic. I read historical masterpieces and promote the spirit of the times is also patriotic. I respect my parents and respect my friends.Being patriotic does not have to go to the cinema to experience the strong patriotic atmosphere.
I went to the cinema, just to go to the movies, eating popcorn, drinking Coke, and spending two hours of excitement happily. This is my original intention of watching movies.
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Major General Luo Yuan pointed out that
"We can't let the team filming the main theme of the red film lose one. Some people argue that there is no way. This is the result of capital operations. Some people say that this is the market. Economy. But I want to ask, who is operating behind the'capital'? I also want to ask, is there still the word'socialism' in front of the market? "
0.2% of the displacement, yes There are no schedules in the cinemas, and some cinemas only have one person watching the movie!
At the same time, the investment in this movie is very large, with 3,600 shots and more than 8 months of post-production.
Judging from the current box office, 25 days after the release, only more than 19 million box office, this is indeed a rush, and the film party also lost.
It is understood that the main creative team of this film, Wang Zhifei contributed his own remuneration for the film, and invited the post-90s audience to watch the movie. Wang Renjun, Hu Bing, Zhang Yishan, Dong Yue, Sun Weimin and other leading actors actively responded to Wang Zhifei’s decision. . The
team has indeed paid a lot, but if the responsibility is only attributed to the “non-arrangement” of the cinema and the “no choice” of the audience, this is also one-sided.
For theaters, no one will have trouble with money.
And film is an entertainment industry, and it needs to survive under the rules of survival.
will have a certain degree of blindness and predictability on the first day of the film’s release. In order to avoid major mistakes and lead to loss of the box office, some pre-screening premieres are usually made, and the premiere is determined according to the box office of the premiere. The day's row ratio.
On the second day of its release, there is a certain reference standard. If the box office contribution of a movie is much greater than the proportion of the film, then of course a certain degree of increase will be made the next day;
And if a movie encounters the collapse of the street and word of mouth on the first day, then the theater will make the next adjustment and reduce the schedule.
Therefore, when it comes to the "adventure" component of the theater lineup, it is actually the first day.
"Nezha" only had 33% of the first-day lineup, but it achieved 62% of the box office. Therefore, the next day it was directly adjusted to 42%;
, let’s take a look at the first-day film with a higher lineup, August The sci-fi romance "Shanghai Fortress" released on the 9th ranked 32%. Due to the collapse of the box office and word of mouth, it dropped to 14% the next day;
, therefore, the theater platoon mainly followed the box office results.
"Gutian Bugle" had 6% of film schedule on the first day, and Yao Chen's new film "Send Me to the Blue Clouds" had a rate of 2.3%, which can be said to be a bit low. But if the box office performance is outstanding, it will still be adjusted.
Therefore, the market environment is one aspect, and the work itself is also another aspect. Only if you can work hard, spend energy and time to polish and make good works, then theaters and audiences will follow suit. After
90, they will accompany their parents, lead family and friends to experience the strong patriotism in the cinema, and inherit the spirit of the times. I believe this day will not be too long!
